You do get a second chance to make a first impression, thanks to the fact that any given day is full of firsts:
First day of school, first day on the job, first day back after
vacation. That’s the finding of a new study on forming impressions
led by Robyn A. LeBoeuf, PhD, associate professor of marketing at Olin
Business School at Washington University in St. Louis. “By
connecting an everyday experience to a first – even an unrelated first –
you can turn that experience into a first experience,” LeBoeuf said.