“The tobacco industry has always been very nimble and aggressive in its responses to new regulations, and Altria’s current attempts to market smokeless tobacco as ‘less harmful’ are no exception,” says Douglas Luke, Ph.D., professor and director of the Center for Tobacco Policy Research at the Brown School at Washington University in St. Louis. “Part of what we're seeing here is the tobacco industry trying to position smokeless tobacco products so that they either do not come under the new Food and Drug Administration regulations or they come under weaker regulations.”
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