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“Long tail” thinking — a strategy employed by many new businesses — might yield greater progress the field of public health by eliminating health disparities, according to a study from the Brown School at Washington University in St. Louis led by Matthew W. Kreuter, PhD. MORE

Social media marketing strategies present both challenges and opportunities for public health professionals. While misinformation can be spread, social media does provide an effective way of reaching large audiences. Situational analysis by researchers at the Brown School at Washington University in St. Louis of a recent social media campaign by the Chicago Department of Public Health suggests that public health organizations need to pay close attention to how they disseminate information, and also to the response the campaign gets.

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For the Sake of All" is an interdisciplinary project funded by the Missouri Foundation for Health to improve the health and well-being of African-Americans in the St. Louis region. The project officially kicks off its community action series at 5:30 p.m. Thursday, Oct. 23, at St. Louis Public Radio's Community Room with the first of six community forums.

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This week’s announcement that HBO will begin offering new video streaming service without a cable subscription is likely to have significant impact on the television industry. And the ripple effect could happen fast, according to Raphael Thomadsen, PhD, associate professor of marketing in Olin Business School at Washington University in St. Louis.MORE
Recent revelations that NBC News’ chief medical correspondent violated an Ebola quarantine after returning from Africa, and that a Dallas health care worker infected with the virus boarded a commercial jet have focused the nation’s attention on Ebola and what can be done to protect citizens. While measures like quarantine do restrict the freedom of exposed individuals, they do so to protect the public’s health, says a Washington University in St. Louis expert on biomedical ethics.MORE
The U.S. Treasury Department has awarded a $1.08 million research contract to the Center for Social Development at the Brown School of Washington University in St. Louis. One of 11 contracts awarded nationally under the Financial Empowerment Innovation Fund, this award will fund research on “My Retirement Accounts.MORE

Several “blockbuster” cases — including freedom of speech, religious freedoms in prison, pregnancy discrimination and a possible decision on gay marriage — are on the docket for the Supreme Court, which begins its new session this month. But don’t expect any decisions until next June. New research led by the School of Law finds big cases are disproportionately decided just before the court’s summer recess.

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Susan Killenberg McGinn
Exec. Dir. of University News Service
(314) 935-5254
smcginn@wustl.edu
Neil Schoenherr
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(314) 935-5235
nschoenherr@wustl.edu