WUSTL

WUSTL student helps FDA roll out campaign to curb youth tobacco use

Daniel Giuffra, a freshman and Annika Rodriguez Scholar at Washington University in St. Louis, discussed his anti-smoking work as part of a recent U.S. Food and Drug Administration news conference announcing a new campaign to curb tobacco use among at-risk youth.

Webcast live from the National Press Club in Washington, D.C., the news conference touted the the FDA's first-ever youth tobacco prevention campaign, which targets  the roughly 3,200 Americans per day who smoke their first cigarette when they're not yet 18 years old. 

Giuffra, of Chesterfield, Mo., is president of the Tobacco Free Missouri Youth Advisory Board. He discussed the tobacco cessation and prevention programs that he has been involved with over the past three years, including work with Casa de Salud, a nonprofit health clinic serving the St. Louis Hispanic community. 

As part of his news conference presentation (see video below), Giuffra said: 

"I think it's important that this campaign will not only use TV, but also Facebook, Twitter and YouTube to drive these messages home and get teens thinking differently about smoking and how it will affect their everyday life."

This section contains dynamic content that cannot be displayed in edit mode. Click the button below to edit this content.


The yearlong “The Real Cost” media campaign began Feb 11 with a focus on things “teens care about” — such as outward appearance and independence.

“Tobacco causes more deaths than alcohol, illegal drug use, homicides, suicides, car accidents and AIDS combined,” said Margaret Hamburg, MD, commissioner of food and drugs at the FDA, during a Washington, D.C., press conference. 

“Tobacco use is almost always initiated and established during adolescence. And close to 90 percent of established adult smokers smoke their first cigarette before the age of 18. That’s why early intervention is critical.”

For more information, visit "The Real Cost" campaign's website.


MEDIA CONTACTS
Gerry Everding
Executive Director of Digital News
(314) 935-6375
gerry_everding@wustl.edu